Privacy Policy

Effective Date: June 26, 2026 · Last Updated: June 26, 2026

VantrStone LLC ("we," "us," "our," or "LOA") operates the LOA Website Builder platform and the website https://loasalon.com (collectively, the "Service"). This Privacy Policy describes how we collect, use, and disclose information when you use our Service.

By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide to Us

When you create an account or use the Service, we may collect:

• Account Information: Your name, email address, password, business name, business address, and phone number.
• Salon Business Information: Services offered, pricing, hours of operation, staff/technician profiles, photos, and other content you upload to your salon website.
• Customer Information You Manage: When you use LOA to manage your salon's customers, you may input their names, phone numbers, email addresses, appointment history, and notes. You are responsible for obtaining proper consent from your customers before entering their information into LOA.
• Payment Information: Billing details processed through our third-party payment processor, Stripe. We do not store full credit card numbers on our servers.
• Communications: Records of correspondence when you contact our support team.

1.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent, and click patterns within the Service.
• Device Information: Browser type, operating system, IP address, device identifiers.
• Cookies and Similar Technologies: We use cookies to maintain your session, remember preferences, and analyze usage. You can control cookies through your browser settings.

1.3 Information from Third Parties

If you sign in using a third-party service (e.g., Google), we receive basic profile information from that service in accordance with their privacy policies and your authorization.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service
• Process transactions and send related information (invoices, billing notifications)
• Send transactional communications (account updates, security alerts, service announcements)
• Send marketing communications about LOA features and offers (you can opt out anytime)
• Improve, personalize, and expand the Service
• Understand and analyze how you use the Service
• Develop new features, products, and services
• Detect, prevent, and address fraud, abuse, and technical issues
• Comply with legal obligations

3. SMS and Text Messaging

3.1 SMS Communications from LOA

If you opt in to receive SMS messages from LOA, we may send:

• Account-related notifications
• Service announcements and updates
• Marketing offers (only if separately opted in)

You can opt out at any time by replying STOP to any message. Reply HELP for assistance. Message and data rates may apply. Message frequency varies.

3.2 SMS Sent on Behalf of Salon Owners

LOA enables salon owners to send SMS messages to their customers for booking confirmations, reminders, marketing, and other salon-related communications. When a salon owner uses LOA to send SMS:

• The salon owner is responsible for obtaining proper consent from their customers before sending any SMS.
• All SMS messages sent through LOA include opt-out instructions (Reply STOP).
• LOA processes opt-outs automatically and maintains a suppression list to honor those requests.
• LOA is the SMS service provider; the salon owner is the message sender of record.

3.3 Opt-Out

To stop receiving SMS messages, reply STOP to any message. To get help, reply HELP. You may also email us at support@loasalon.com to request removal from SMS lists.

4. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• Service Providers: With third-party vendors who help us operate the Service, including:
  • Supabase (database and authentication hosting)
  • Vercel (web hosting and infrastructure)
  • Stripe (payment processing)
  • Twilio (SMS delivery)
  • Resend (transactional email delivery)
  • Google (analytics and authentication)
• Legal Requirements: When required by law, subpoena, or to protect our rights, property, or safety, or the rights, property, or safety of others.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: When you explicitly authorize us to share specific information.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. If you cancel your account, we will delete or anonymize your personal information within 90 days, except where retention is required by law (e.g., tax records, transaction history) or to enforce our agreements.

Salon owners are responsible for their own customer data retention policies regarding the information they manage through LOA.

6. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit (HTTPS/TLS), encryption at rest, secure password hashing, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate information.
• Deletion: Request that we delete your personal information.
• Portability: Request a copy of your information in a portable format.
• Opt-Out: Opt out of marketing communications at any time.
• Withdraw Consent: Withdraw consent for processing where consent is the legal basis.

To exercise any of these rights, contact us at privacy@loasalon.com.

California Residents (CCPA/CPRA)

California residents have additional rights, including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale or sharing of personal information. We do not sell personal information.

8. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will delete it promptly.

9. International Users

LOA is operated from the United States. If you access the Service from outside the US, your information will be transferred to, stored, and processed in the United States. By using the Service, you consent to this transfer.

10. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date. Continued use of the Service after changes constitutes acceptance.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

This Privacy Policy is provided as a general template and does not constitute legal advice. We recommend consulting with a qualified attorney to ensure full compliance with applicable laws in your jurisdiction.